"Starbucks is the new record store, right?"
--Thurston Moore
That quote is going in my sig, right after I say a few things.
I'm sick of music fans whining about this whole "selling out" thing. If a band changes their music, dumbing it down or whatever in the interest of making money, then yeah. That sucks and I won't listen to that kind of garbage. Some bands will do one or two "commercially acceptable" records, just to make some money and gain some leverage with a major label or whatever, then return to their roots. That's OK too, as long as the music is still good. One or two bad albums still doesn't in any way diminish their previous material, if it had real merit in the first place.
It's not a decision to be made lightly. A band that does choose to compromise their style runs high risks of alienating a large portion of their original core fan base. In those cases it's often seen as a slap in the face by those fans, but you have to remember, the band doesn't really owe you anything. They're just playing music. If you like it, great. If you don't, then whatever. Go listen to something else. That's your choice. It's not like your girlfriend went and fucked your best friend or something. It's just music. It's the art world and that's the way it is. There's no accounting for taste, as the old saying goes.
But I don't see Sonic Youth as one of those bands. From the start, they took an extremely artistic, individualistic approach to rock music, did some excellent stuff, and became very influential. IMO, they sacrificed 2 albums for the sake of commercial success.
I'm not going to disrespect Sonic Youth (or any decent band, for that matter) for expecting some financial returns on their credibility and the "serious reputation" that they've been building over the past 25 odd years. They built that reputation by making interesting music, sticking to their ideals for the most part, working their asses off, playing all over the world to spread their music and by being smart and making the right decisions. They made a bunch of great records.
Evol,
Sister,
Daydream Nation, all the side projects and all the great stuff they've promoted via their label and everything... A record in Starbucks is supposed to nullify all that?
It's pretty harsh to accuse anyone who works in any form of business or marketing of "sleeping with the enemy" and just say "fuck 'em". Like I'm supposed to work in guitar stores and coffee shops for $10 bucks an hour for the rest of my life, with no medical benefits, retirement or anything, just so some pretentious posers won't call me a "sellout"? Fuck me?!? Fuck
you.
People have families to raise, they have medical bills, etc. You can't live your entire life like you're 20 years old, unless you want to end up a bum on the street. At some point you're going have to man-up and start prioritizing. Think about where you'd be if your parents had that attitude when they were raising you. If they
did have that attitude (wasting their lives in low-paying jobs, making their children suffer through poverty just so they could continue to appear "hip") then I apologize, and I'm sure you appreciate the value of money and the drive to make something of yourself.
Besides, no matter how radical, idealistic, and dangerously avant-garde you think your rock band may be, if you suddenly started getting offers from all comers to publish and release your music, would you turn them all down? Why do art in the first place? Isn't whole point to get it out there so people can enjoy and be influenced by it?