caix wrote:charliedon'tsurf wrote:I will try to follow up and post what I find out.
Please, if you could. That would be enlightening.
Alright Caix, I did my homework and a got a little more info regarding the trend of delivering promo music to radio stations via the web.
First off that delivery method was basically unheard of until maybe a year ago according to my music director. She says its use is certainly increasing and being encouraged by radio promo people at record labels. Her estimation is that within five years sending physical CDs to radio stations will be obsolete looking at trends.
The delivery method currently is a mix of sending emails and directing radio stations to places set up by labels for downloading music for radio promotion. Due to the file size, inbox constraints and sheer volume of promo music getting sent to radio, the email method cannot ever be adopted industry wide, so she likewise sees the download from the web as a more realistic option for the future.
Thing is it really will take up a lot of time to download promo music and in my opinion it will hurt teensy little labels like mine. Sure every radio station is going to download the latest music from Sub Pop, Matador, Touch & Go, etc. to add to a stations library, but will they take the time to download music from a label and band below their radar?
With promos sent to WORT releases from the big indie labels are basically automatically added to our music library. With the releases by unknown artists and labels, they have to get reviewed for suitability and quality for our stations since we do not have the room to keep all promo discs sent. At least someone give them a listen before deciding it won’t go in the library. Without the actual physical CD it seems like a lot of relatively unknown, but great bands will be less likely to get listened to, added to the library and receive airplay. One of the coolest things about being a non-commercial DJ is having your mind fucking blown by some band you never heard of on a label you never heard of and having the freedom to try to expose amazing unknown bands to a wider audience. From how I imagine it now it seems like digital promo will not help the little guys besides the fact you save lots of money on mailings.
Digital is the trend on music storage as well. Many, many radio stations are getting away from physical CDs altogether and having their entire library on hard drives. There is talk about it my station too, but I am among the majority of DJs who are trying to prevent it from happening.
http://www.crustaceanrecords.com
Charlie Don't Surf
jimmy spako wrote:You'd be a little fucked-up too if you had to go around all day stroking an aluminum beard.