In this article we see a very annoying, and omnipresent, journalistic habit, namely numbers without context.
We are presented with this information:
Ok, so we have two numbers here. But what do these numbers mean? What are we comparing with? .07 kg sounds like a little, but how much is "a little"? How much is "a lot"? How much is "too much"?A study from the University of Michigan looked at how much CO2 was produced when growing food in different types of urban farms and found that, on average, a serving of food made from traditional farms creates 0.07kg of CO2.
The impact on the environment is almost five times higher at 0.34kg per portion for individual gardens, such as vegetable patches or allotments.
Pairing this with the headline, you think wow, five times greater? That's a lot. But assuming .07 kg is a small amount, then five times a small amount is still a small amount.
It's like this all the time, everywhere. In articles about population, economics, everything.