1372
by Anthony Flack
"In the future, everyone will be famous for 15 minutes", said Andy Warhol, or something like that. Anyway, 15 minutes of fame, we all know the deal.
I found this phrase rattling around loose in my brain recently, and rather than give it the standard tip of the hat "OMG social media Andy SO TRUE" and carry on, I thought okay, so let's run some back-of-the-cerebrum numbers on that.
Assuming a standard human lifetime of 80 years, let's say you spend a third of your time sleeping, a third of your time attending your own personal business, and a third of your time doing stuff that involves paying attention to strangers in a way that might contribute to somebody being famous. That gives you around one million fifteen minuteses to distribute among the famous as you see fit. Reciprocally, that would mean the fair amount of attention you should expect to receive for your 15 minutes is one million people watching you.
Anybody who gets more than that, you're getting more than the average amount of attention. People are looking at you doing your thing more than you are looking at other people doing their thing. The whole world can't watch everyone for fifteen minutes - there isn't time.
You can adjust it for different time scales - one hour of fame for 250k people. Thirty seconds of fame for 30 million people. You could exceed a lifetime's worth of attention with a ten second Superbowl ad. Four people in a band playing a thousand hours of gigs for a thousand people. Or ten hours of recorded music by a solo artis, listened to ten times each by 2500 people.
The maths is all completely stupid of course, but it might give some sense of perspective to anybody who feels like the world hasn't given them enough attention. There's only so much to go around.