I got a good coffee machine for Christmas and have been drinking Illy with it. Tim's post here got me interested in the stuff.
Here's a Times article that has me thinking it's good stuff.
For those who don't care to read the whole thing, the key word here is science.
R. W. Apple Jr. of The New York Times wrote:Discovering La Dolce Vita in a Cup
Published: October 24, 2001
WE had arrived in this evocative old port city at the head of the Adriatic only a few minutes earlier, and we hadn't even opened our suitcases when the telephone started ringing.
''Dr. Illy is waiting for you in the lobby,'' the voice at the other end of the line said, in a commanding tone that made it clear that one must not keep such an eminent personage waiting.
So I held my ablutions to a minimum and hustled downstairs, expecting to meet a formal, formidable captain of industry, not quite an Agnelli, perhaps, but close enough. Instead, I encountered a bald, long-nosed whippet of a man -- 76 years old, I learned later -- as tightly coiled as a sprinter, wearing gold-rimmed aviator glasses, running shoes, tan trousers, a blue blazer and a smile that lit up the room.
This was Ernesto Illy, chemist, chairman of Illycaffe and espresso evangelist extraordinaire.
He led me at a trot to his waiting car, and we set off, past block after block of handsome Hapsburgian buildings, many of them restored during the mayoral administration of one of Dr. Illy's sons, Riccardo, now a member of the Italian Parliament. Our destination was the new Caffe Illy, a sleek, minimalist establishment in the Via della Torre, a pedestrian precinct in the heart of the city. The cafe is painted all the shades of coffee, from the green of the bean through the deep brown of espresso to the paler tan of cappuccino.
On the way, I remarked upon Trieste's many political, economic and military vicissitudes, which have given it a rich heritage. It is an Italian city but a little Slovenian, Croatian and Austro-Hungarian as well.
''Just like me,'' Dr. Illy exclaimed. ''I'm a pure bastard: by ancestry, I'm Hungarian, Austrian, Irish and German -- Swabian, to be precise -- but I was born here in Trieste, and of course I'm an Italian by citizenship.''
Trieste became a coffee center, he explained as we tucked into some superlative cherrywood-smoked, hand-sliced raw ham at a table in the front of the cafe, because it was the most convenient transshipment point for beans arriving by sea from Africa, Brazil and elsewhere, bound not only for Italy but also for Vienna, one of the world's great coffee-drinking cities.
In addition to Illy, which has had its headquarters here since its founding in 1933 by Dr. Illy's father, Francesco, there are many smaller roasters here, like Hausbrandt and Cremcaffe, each of which has a devoted following. The Italian espresso trade is fragmented; Illy has only 6 percent of the hotel, bar and restaurant market. With annual sales of about $150 million in 70 countries, Illy is dwarfed not only by the international giants like Kraft and Nestlé but also by big Italian companies like Lavazza, which is based in Turin.
Nevertheless, more than two million Illy espressos are served every day in Italy alone. Italy has a king-size caffeine habit. In this country, coffee is not only one of life's daily joys; drinking it is also a social occasion and a ritual, and the ''barrista'' who pulls a fine cup of espresso is considered a craftsman worthy of respect.
Among Italian connoisseurs, Illy is deemed the elite brand. Illy goes to much greater lengths than most firms to promote quality and consistency.
It sponsors an annual competition in Brazil for the grower of the best green coffee, with a prize of $30,000. It maintains a laboratory equipped with sophisticated instruments like gas chromatographs, infrared emission pyrometers and flame ionization detectors. Coffee beans are cut into slices eight microns thick for analysis in an electron microscope. Every step of the manufacturing process is monitored by computers, and there are 114 quality-control checks between the time bags of raw beans arrive on the loading docks to the time roasted beans are shipped in sealed cans.
''Quality is a consequence of control, control and more control,'' Dr. Illy told me. ''That's why we have only one plant, here, where we can keep any eye on everything, and that's why I taste every lot of beans that we are thinking about buying, along with 15 other people, all of whom I have trained.''
Such obsessive attention to detail comes at a stiff price.
''Our coffee is twice as expensive as the run-of-the-mill stuff, at least,'' Dr. Illy conceded. ''So we had better deliver something of value. Our goal is perfect beans, zero defects, and we think we get close to that. I think that most people buy coffee because it's good, not because it's cheap.''
''Fine espresso,'' Dr. Illy often says, ''paints the tongue.''
That is one of his simpler dicta. Simple enough for my wife, Betsey, and even for me to grasp. We understood what he meant when he said that ''espresso is beautiful because it is so complex.'' But he lost us both when he added, ''Espresso, you know, is a colloidal dispersion, not a suspension.'' And we were utterly bewildered when he began discussing chains of sugars with proteins at the end, and their profound impact on the way coffee emulsifies.
The scientist is never very far below the surface, either with Ernesto Illy or with his son Andrea, 37, the company president, who is also a chemist. Dr. Illy got his Ph.D. in chemistry with work on synthetic morphines, then switched to microbiology. He talks at Gatling-gun speed (in German, English, French, Spanish and Portuguese) about quarks and chaos theory, and he has hobnobbed at international conferences with the likes of Murray Gell-Mann, the American theoretician who won the Nobel Prize in physics in 1969.
But there is nothing theoretical about the science practiced at Illycaffe. The family has worked out the parameters of an ideal cup of espresso, and Andrea can rattle them off at a moment's notice, including the amount of coffee needed (about a quarter of an ounce for a standard espresso cup), the pressure required to tamp the coffee down (45 pounds), the temperature of the water (200 degrees Fahrenheit, give or take a degree) and the fineness of the grind (too coarse and the coffee will be watery and insipid, too fine and it will burn).
All the beans roasted by Illy are arabica, the more subtle and aromatic variety, which has more oil than robusta. Dr. Illy dismisses robusta coffees as ''truck-tire consommé.''
The arabica beans come from many countries, including Brazil, whose coffee has a high sugar content, which lends body to the finished product; Guatemala, whose coffee has taste overtones of chocolate and flowers; and Ethiopia, where the coffee is noted for its fruitlike flavors.
Not a single Illy bean comes from Vietnam, whose surging production of cheap robusta coffee has led to a worldwide glut in the last decade.
When I met Dr. Illy later for a tour of the factory, the first thing I noticed was its color scheme, red and white, like the Illy logo. (The logo was designed by the pop artist James Rosenquist; along with Jeff Koons, Robert Rauschenberg and others, he also designed one of the espresso cup and saucer sets that Illy sells. These scientists are businessmen and not at all above the shrewd marketing ploy.)
The second thing I noticed were the words ''hydrocarbon-free,'' which were stenciled on every hemp bag, along with the name of the country of origin.
Because the highest-quality beans are available only from September to March or April, Illy does its buying then, storing what it cannot use immediately in its warehouses near Trieste's harbor. The warehouses can hold almost 16 million pounds of coffee beans -- 120,000 60-kilogram bags.
When they are needed, the beans pass first through a patented sorting machine that measures red and green wavelengths, rejecting 1.5 percent of the beans, chiefly those that are mottled, which means they are too fermented, or those that are not dark enough. They are sold to other roasters.
Every shipment is also subjected to testing by an outside laboratory for such contaminants as insects, lead, cadmium and biological toxins.
''It takes 50 beans to make a one-ounce cup of espresso,'' Dr. Illy said, shouting to be heard over the din of the machine. ''One bad one, and I guarantee that you'll taste it. It's like one rotten egg in an omelet.''
Illy makes only one brand of coffee and only one blend. Properly brewed, it produces an espresso that is appropriately dense, robust but not aggressive in flavor, with an unusual amount of oil and a strong, foamy cap. This is espresso as Dr. Illy likes it, without the slightly bitter taste common in dark roasts -- ''overroasted coffees,'' he calls them -- that are popular in Naples, among many other places.
Using a wide, rounded silver spoon called a goûte-café, which resembles the tastevin used by sommeliers, Dr. Illy and his fellow tasters take note first of the aroma. Is it chocolatey, floral, toasty? Then they note the components of flavor, drawing on a list of terms on a tasting chart. Is it earthy, nutty, sweet? Good. Or acid, chemical, ''animale'' (like a wet dog) or ''stinker'' (too deeply fermented)? Bad.
So how do you get the most out of the best beans? How long the coffee is brewed matters a lot, Dr. Illy said; the optimal time is 25 to 30 seconds. But how much you raise the temperature of the bean in roasting is the key, he said, and the optimal temperature is 428 degrees Fahrenheit. Any less produces a slightly acid flavor, he added, any more and you get ''that awful bitterness, which is a complete travesty that sends the authentic flavor up the chimney.''
Like anyone who has dedicated his entire life to a single, specialized pursuit, Dr. Illy is a man of pronounced views. Among his pet peeves, in addition to overroasted coffee, are big cups and additives. He disdains everything that people put into their coffee, whether milk, which he sees as a cover-up for the charred flavors of badly roasted beans, or sugar or flavored syrups or lemon peel, which he describes as ''a local anesthetic to block out unpleasant tastes.''
He is far too courtly to dismiss these as Anglo-Saxon perversions of a noble brew.
Andrea Illy is equally polite. When I asked him about Starbucks, the American Johnny-come-lately to the coffee business, he said he thought the United States chain, which measures its sales in billions of dollars, not millions, overroasted its coffee and concentrated too heavily on takeout trade. But he also voiced admiration for what Starbucks had achieved.
''They piggybacked on the Italian concept of the bar,'' he said, ''and they were able to internationalize espresso as no one else has done. We see them as an opportunity for us, not a threat. After they're educated about coffee by Starbucks and others, we think they'll want the real thing. Us.''
In a few decades, Andrea Illy predicted, his company's sales will be four or five times what they are now are. He sees the United States as the primary region for growth.
Dr. Illy, espresso supersalesman, will no doubt help lead the charge. The company already has an American office in Scottsdale, Ariz., and Caffe Illy's signature dessert, a coffee bavaroise, is an adaptation of a dish that Dr. Illy, an indefatigable traveler and restaurantgoer, once tasted in Phoenix at Christopher Gross's restaurant, Christopher's Fermier Brasserie.
As we talked after dinner one evening about Mr. Gross and chefs whom we admired in Arizona and elsewhere around the world, Dr. Illy waxed eloquent about his beloved espresso -- its inky color, its vibrant aroma, the 800 different components of its flavor and its velvety, hazel-colored head, which is known as ''crema'' in Italian. But he let me in on a secret.
Ernesto Illy starts his day, every day, with a big cup of tea.