NOS is a lot of fun, but can become a serious obsession bordering on disease. The major players are Telefunken, Amperex and Mullard not to mention the American brands and a few other high priced exotics. Each of these has particular sonic personalities that work well depending upon the application and the particular piece of equipment they are driving. Check this amazing site, this guy is seriuos about tubes and sells the best tubes I've ever seen.
http://www.vintagetubeservices.com/
Also you could consider buying used tubes, a lot cheaper for sure. Be careful with ebay, Mullard tubes for example are really only special in the fifties and sixties, the eighties tubes are junk, if they are going cheap, they're probably eighties tubes. Next thing you know you're into factory date codes and the obsession grows from there...
Have fun!